Why Your Blog is Fundamental in Building Your Brand Value Long-Term
The internet is a great resource that allows everyone to sell to a worldwide audience. Though that has definitely benefited an ever-expanding net of entrepreneurs and brands, it has resulted in a more saturated marketplace for everyone. The long-term value of your brand is key to building a strong and vibrant business online and blogging is the key to creating a brand that thrives.
When the market is saturated, a blog provides a fundamental part of the sales funnel that helps your brand stand out. The best part is that it is very easy to learn how to create your own blog, and it is totally worth the effort.
Here is how a blog can play a fundamental role in your brand value and longevity.
In a saturated marketplace, there are many brands that offer the same product and service as yours.
In most cases, even if you are a market disruptor, you will find many copycat operations and competitors will popping up in your wake. This competition can be difficult for a consumer to navigate.
If your brand doesn’t blog for any other reason, building credibility within your niche should be a reason enough to build and maintain a blog. A blog provides the opportunity to demonstrate your brand’s uniqueness and prove its benefits to a potential consumer.
Furthermore, as you build your blog overtime, your authority within your sub-sector will only increase, and so will your brand’s perceived credibility.
Additionally, a blog allows you to share key experience and expertise, proving your track record and raising you above competitors.
In a saturated marketplace, a key to success is ensuring people know your brand exists and what you offer. It is imperative to create awareness about your brand and business. Blogging is a great way to do just that.
It is a fact that 70% of consumers learn about a company through an article rather than an ad. Building and promoting a blog is hugely beneficial for small brands without large PR budgets and crucial to building a lasting brand popularity.
Better SEO & Social Shares
When it comes to search engine optimization (SEO), companies that blog receive 97% more links to their website.
This means that thanks to the backlinks and traffic generated through your blog, your site will rank better on search engines and hopefully will eventually break into the coveted first page of search results.
Additionally, when it comes to social media sharing, 94% of people who share a blog post do so thinking it might be helpful to others. This entails that a blog with valid and relevant information is far more likely to be shared via social media that an advertisement, press release or product description.
This positive impact of blogging on SEO and social shares lead to more visitors. The average company that blogs generates 55% more traffic than those who don’t. These results are usually compounded over time, producing exponential results as your blog’s content continues to circulate online.
The market trends towards blogging are clear and the impact that blogs have is growing. 23% of internet time is spent on blogs and social media. Furthermore, 77% of internet users read blogs.
The average person reads about 10 blog posts per day. That’s over 3600 articles or posts a year!
This is a hugely impactful market segment that is hungry for new information and is constantly looking for interesting content. Considering that internet users in the US spend three times longer on blogs than they do on email, a blog is a great marketing tool that already has an ecosystem of viewers ready to read, share and interact with that content.
Seeing those small businesses that blog get 126% more lead growth than those who don’t have a blog, it becomes obvious that blogging is a tool that can’t be skipped in the modern marketing mix.
Your brand value should be at the top of your goals list and blogging is the perfect way for increasing that brand value. It builds your credibility, brand awareness and boosts your site’s social media presence and SEO profiles.
All these trends underline what a huge segment of the internet marketplace blogging is.