Victoria Ecommerce

5 Commandments of Successful Web Copy

5 Commandments of Successful Web Copy

The internet is a competitive place. With 900 million (and counting) websites in existence, it’s never been trickier to get your web copy to stand out. On a platform where cat videos beckon and dancing hot dogs are a mere click away, what is the secret to web copy that has the ability to capture and ...

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Why All Ecommerce Sites Should Use Video

Why All Ecommerce Sites Should Use Video

Standing out in a competitive ecommerce landscape is a constant battle. Winners and losers in any category can swap places quickly. The ability to constantly evolve, and to adopt new effective strategies has a large impact on long term success. For example, we have known for a long time that content marketing is critical if ...

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3 SME Business Digital Marketing Trends on the Rise

3 SME Business Digital Marketing Trends on the Rise

Digital marketing is constantly evolving. It is a fast-paced and exciting area that requires regular iteration to stay on top of the latest tools, trends, and techniques. Social media, for example, is a relatively new component of digital marketing which companies have had to incorporate into their marketing activities. Even within social media itself, the ...

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15 Ways to Improve Your Ecommerce Brand on a Budget

15 Ways to Improve Your Ecommerce Brand on a Budget

Thanks to the extraordinary power or Ecommerce and the internet’s limitless potential, large brands, with even larger budgets, have the ability to  reach of millions of consumers. With countless thousands to throw at new marketing campaigns and teams of highly paid experts guiding their way, improving the Ecommerce presence of a well known brand can ...

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6 Winning Content Marketing Strategies For New Online Stores

6 Winning Content Marketing Strategies For New Online Stores

If you’ve recently launched an online store, then you’re probably going to want to hit the ground running with a solid content marketing campaign, as well ensure that your on-site content is on-point. If you’re not really sure which forms of content marketing are suitable for new ecommerce websites, then we’ve got a few suggestions ...

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How to Sell to Your Email Subscribers (& Not Turn Them Off)

How to Sell to Your Email Subscribers (& Not Turn Them Off)

Your email list one of your most valuable commercial assets. If you aren’t selling to these people – what exactly are you doing? We aren’t saying you should flood them with spammy promo emails now, but if you aren’t selling to them already – you really need to start. Here are a few email marketing ...

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How to Build Your Own Career Using Ecommerce

How to Build Your Own Career Using Ecommerce

A flexible job where you are able to work for yourself, whenever and wherever you want, is the modern entrepreneur’s dream. As online shopping gets more popular, there is an expanding number of opportunities available for budding businesspeople to tap into the online market. If you’re thinking of giving the old 9-5 the boot in ...

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How to Write User-Oriented Content Fast: Writer Strategies

How to Write User-Oriented Content Fast: Writer Strategies

Writing user-led content is a smart business strategy. Satisfying users means getting to grips with your audience, familiarising yourself with digital tools and shifting your focus to content consumption, rather than creation. Think about how your copy will be used and repurposed by users. Here are some key tips and strategies to help speed up ...

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On-Page SEO for Writers: How to Craft Better Rank-able Copy

On-Page SEO for Writers: How to Craft Better Rank-able Copy

SEO and writing don’t have to clash. In fact, they can work together in a healthy and collaborative relationship. Writing SEO copy isn’t different to writing good copy; and armed with a few simple techniques you can optimise your content and maximise its ranking potential and exposure. Find out how to create rich search engine ...

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