The shift from desktop computing to mobile-first operations is a pervasive one. While desktops and laptops still haven’t been replaced as workhorses, mobile devices have become our go-to technology for a majority of our web-based interactions. When we watch YouTube on the couch or read a magazine on the subway, our phone is our preferred ...
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Did you know that approximately 98% of shoppers fail to convert when they first visit an ecommerce website? When such a large percentage of potential customers leave your website without purchasing anything, you’re bound to wonder why and ask yourself “how can I fix this problem?” via GIPHY Ad retargeting is the simplest solution for ...
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Business owners who run e-commerce websites are usually so preoccupied with focusing on listing products or services and then writing descriptions for them. They may even go as far as to research keywords on Google and then incorporate the best ones into those descriptions. While those are all effective things to do for driving traffic ...
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Nothing stays still in the world of marketing for long and content is no exception. For years now, businesses have been told that high-quality, long-form, content is the best way to rank on search engines and convert visitors into customers. But the truth is that new content formats may be more effective than your standard ...
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Google Merchant Center is a key tool for anyone with an ecommerce business who want to increase their sales online. It gives you the opportunity to create better adverts for your products, enabling them to show up individually in the Shopping section of Google’s search results. Here is an example of what the shopping section ...
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When it comes to marketing for your ecommerce company, an inbound marketing approach can help you get where you want to go. Inbound marketing allows you to position your brand as a thought leader in your industry and keep prospects and customers coming back for more. In this post, we highlight how inbound marketing works, ...
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Having a logo done is a delicate thing. Your logo is the stamp of your brand and it’s an assignment that simply cannot be handed lightly to someone on Fiverr. You can use a pitch-based system like the one at 99designs, where designers all over the world bid for your project, but the communication between ...
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Why Your Blog is Fundamental in Building Your Brand Value Long-Term The internet is a great resource that allows everyone to sell to a worldwide audience. Though that has definitely benefited an ever-expanding net of entrepreneurs and brands, it has resulted in a more saturated marketplace for everyone. The long-term value of your brand is ...
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Finding your way around the web hosting market can be incredibly confusing – especially if you’re looking for a solution for your e-commerce website. Do you go with a self-hosted platform that gives you more control over your site or opt for a hosted platform and not worry about looking for a web host? And ...
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If you were born anytime after the 1980s, you may not be familiar with TV’s most inventive action detective. Armed with only a Swiss Army Knife, a roll of duct tape, and a can-do attitude, MacGyver was known for taking what little he was given, and making the most of it. The man literally made ...
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