Victoria Ecommerce

What “Mobile-First” Means for eCommerce

What “Mobile-First” Means for eCommerce

The shift from desktop computing to mobile-first operations is a pervasive one. While desktops and laptops still haven’t been replaced as workhorses, mobile devices have become our go-to technology for a majority of our web-based interactions. When we watch YouTube on the couch or read a magazine on the subway, our phone is our preferred ...

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A guide to retargeting for ecommerce businesses

A guide to retargeting for ecommerce businesses

Did you know that approximately 98% of shoppers fail to convert when they first visit an ecommerce website? When such a large percentage of potential customers leave your website without purchasing anything, you’re bound to wonder why and ask yourself “how can I fix this problem?” via GIPHY Ad retargeting is the simplest solution for ...

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5 Content Marketing Trends For 2018

5 Content Marketing Trends For 2018

Nothing stays still in the world of marketing for long and content is no exception. For years now, businesses have been told that high-quality, long-form, content is the best way to rank on search engines and convert visitors into customers. But the truth is that new content formats may be more effective than your standard ...

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Boost your sales with Google Merchant Center in 2018

Boost your sales with Google Merchant Center in 2018

Google Merchant Center is a key tool for anyone with an ecommerce business who want to increase their sales online. It gives you the opportunity to create better adverts for your products, enabling them to show up individually in the Shopping section of Google’s search results. Here is an example of what the shopping section ...

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Inbound Marketing for Ecommerce Brands

Inbound Marketing for Ecommerce Brands

When it comes to marketing for your ecommerce company, an inbound marketing approach can help you get where you want to go. Inbound marketing allows you to position your brand as a thought leader in your industry and keep prospects and customers coming back for more. In this post, we highlight how inbound marketing works, ...

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Why Your Blog is Fundamental in Building Your Brand Value Long-Term

Why Your Blog is Fundamental in Building Your Brand Value Long-Term

Why Your Blog is Fundamental in Building Your Brand Value Long-Term The internet is a great resource that allows everyone to sell to a worldwide audience. Though that has definitely benefited an ever-expanding net of entrepreneurs and brands, it has resulted in a more saturated marketplace for everyone. The long-term value of your brand is ...

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Not All Hosting Companies Are Created Equal

Not All Hosting Companies Are Created Equal

Finding your way around the web hosting market can be incredibly confusing – especially if you’re looking for a solution for your e-commerce website. Do you go with a self-hosted platform that gives you more control over your site or opt for a hosted platform and not worry about looking for a web host? And ...

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What MacGyver Can Teach Us About Branding

What MacGyver Can Teach Us About Branding

If you were born anytime after the 1980s, you may not be familiar with TV’s most inventive action detective. Armed with only a Swiss Army Knife, a roll of duct tape, and a can-do attitude, MacGyver was known for taking what little he was given, and making the most of it. The man literally made ...

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