Whether you already know it or not, one of the most important and effective ways of generating traffic for your ecommerce store is through running a blog. Blogging is a tried and tested method of building up your audience and generating more page views and sales for your business. Not only that – it improves ...
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Writing user-led content is a smart business strategy. Satisfying users means getting to grips with your audience, familiarising yourself with digital tools and shifting your focus to content consumption, rather than creation. Think about how your copy will be used and repurposed by users. Here are some key tips and strategies to help speed up ...
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Most ecommerce business owners start up their venture based on a personal interest – a product they care passionately about, whether that’s art prints, organic cosmetics, bespoke baby garments or gourmet coffee. Unfortunately, what begins as a labor of love can quickly become disheartening for some online merchants, as they grow aware of the sheer ...
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Blogging can be massively time-consuming, so it’s important to get maximum return for every post and piece of content you publish. SEO friendly blog posts are a great way to increase your Google ranking potential, and therefore the chances of your content being found. The ideal blogging scenario is that your posts amass their own ...
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