With so many established ecommerce companies, as well as new companies popping up all of the time to compete with, it can be challenging to make your ecommerce business thrive....
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With so many established ecommerce companies, as well as new companies popping up all of the time to compete with, it can be challenging to make your ecommerce business thrive....
Read moreIf you had to make a list of the modern day trends that both businesses and consumers alike are keeping an eye on, augmented reality (AR) would undoubtedly be right at the top. Defined simply as a technology that superimposes computer-generated visuals onto someone’s view of the real world, AR has gone through a particularly ...
Read moreWhen I am coaching my clients on marketing their businesses online, the one thing that they voice the most frustration over is coming up with blog topic ideas. They are constantly coming up with reasons why they cannot think of any topics. I realize this is hard, and often struggle with the same problem. But blogging is ...
Read moreBusiness owners who run e-commerce websites are usually so preoccupied with focusing on listing products or services and then writing descriptions for them. They may even go as far as to research keywords on Google and then incorporate the best ones into those descriptions. While those are all effective things to do for driving traffic ...
Read moreNothing stays still in the world of marketing for long and content is no exception. For years now, businesses have been told that high-quality, long-form, content is the best way to rank on search engines and convert visitors into customers. But the truth is that new content formats may be more effective than your standard ...
Read moreBeing a freelancer takes extreme focus and hard work. Finding your niche, honing your craft, and making your work into a profitable business takes dedication. You may want to branch out a little while you’re getting your freelancing up and running, so that you can generate some income on the side and keep everything ticking ...
Read moreThe internet is a competitive place. With 900 million (and counting) websites in existence, it’s never been trickier to get your web copy to stand out. On a platform where cat videos beckon and dancing hot dogs are a mere click away, what is the secret to web copy that has the ability to capture and ...
Read moreIf you’ve recently launched an online store, then you’re probably going to want to hit the ground running with a solid content marketing campaign, as well ensure that your on-site content is on-point. If you’re not really sure which forms of content marketing are suitable for new ecommerce websites, then we’ve got a few suggestions ...
Read moreWhether you already know it or not, one of the most important and effective ways of generating traffic for your ecommerce store is through running a blog. Blogging is a tried and tested method of building up your audience and generating more page views and sales for your business. Not only that – it improves ...
Read moreWriting user-led content is a smart business strategy. Satisfying users means getting to grips with your audience, familiarising yourself with digital tools and shifting your focus to content consumption, rather than creation. Think about how your copy will be used and repurposed by users. Here are some key tips and strategies to help speed up ...
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