Victoria Ecommerce

What “Mobile-First” Means for eCommerce

What “Mobile-First” Means for eCommerce

The shift from desktop computing to mobile-first operations is a pervasive one. While desktops and laptops still haven’t been replaced as workhorses, mobile devices have become our go-to technology for a majority of our web-based interactions. When we watch YouTube on the couch or read a magazine on the subway, our phone is our preferred ...

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A guide to retargeting for ecommerce businesses

A guide to retargeting for ecommerce businesses

Did you know that approximately 98% of shoppers fail to convert when they first visit an ecommerce website? When such a large percentage of potential customers leave your website without purchasing anything, you’re bound to wonder why and ask yourself “how can I fix this problem?” via GIPHY Ad retargeting is the simplest solution for ...

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Boost your sales with Google Merchant Center in 2018

Boost your sales with Google Merchant Center in 2018

Google Merchant Center is a key tool for anyone with an ecommerce business who want to increase their sales online. It gives you the opportunity to create better adverts for your products, enabling them to show up individually in the Shopping section of Google’s search results. Here is an example of what the shopping section ...

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Inbound Marketing for Ecommerce Brands

Inbound Marketing for Ecommerce Brands

When it comes to marketing for your ecommerce company, an inbound marketing approach can help you get where you want to go. Inbound marketing allows you to position your brand as a thought leader in your industry and keep prospects and customers coming back for more. In this post, we highlight how inbound marketing works, ...

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Not All Hosting Companies Are Created Equal

Not All Hosting Companies Are Created Equal

Finding your way around the web hosting market can be incredibly confusing – especially if you’re looking for a solution for your e-commerce website. Do you go with a self-hosted platform that gives you more control over your site or opt for a hosted platform and not worry about looking for a web host? And ...

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5 Commandments of Successful Web Copy

5 Commandments of Successful Web Copy

The internet is a competitive place. With 900 million (and counting) websites in existence, it’s never been trickier to get your web copy to stand out. On a platform where cat videos beckon and dancing hot dogs are a mere click away, what is the secret to web copy that has the ability to capture and ...

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6 Winning Content Marketing Strategies For New Online Stores

6 Winning Content Marketing Strategies For New Online Stores

If you’ve recently launched an online store, then you’re probably going to want to hit the ground running with a solid content marketing campaign, as well ensure that your on-site content is on-point. If you’re not really sure which forms of content marketing are suitable for new ecommerce websites, then we’ve got a few suggestions ...

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How to Build Your Own Career Using Ecommerce

How to Build Your Own Career Using Ecommerce

A flexible job where you are able to work for yourself, whenever and wherever you want, is the modern entrepreneur’s dream. As online shopping gets more popular, there is an expanding number of opportunities available for budding businesspeople to tap into the online market. If you’re thinking of giving the old 9-5 the boot in ...

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