It’s no wonder email marketing has become such an essential fixture in any robust marketing strategy – it is without a doubt one of the most powerful forms of marketing. Consider how Content Marketing Institute reported that 77% of B2B marketers use email marketing as a content marketing tactic, while a study by BtoB Magazine ...
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Eight months in, 2018 has proven to be a hallmark year for artificial intelligence. Companies across the globe are investing enormous amounts of time, energy and money into advancing AI technologies and some of the biggest names in business have championed the effort. Google CEO Sudar Pichai, stated that “AI is one of the most ...
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Nearly one-third of all online shoppers, and up to half of millennials, say they’re willing and even likely to buy ecommerce goods directly from a page or post on a social network. At very least, this means you should be throwing your hat into the social shopping ring....
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The SEO best practices you are familiar with deal almost exclusively with text. Even images in your blog posts contain alt attributes can contribute to keyword rankings. When we think about someone using a search engine, we typically think of someone sitting in front of a computer or mobile device, typing their search into....
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If you had to make a list of the modern day trends that both businesses and consumers alike are keeping an eye on, augmented reality (AR) would undoubtedly be right at the top. Defined simply as a technology that superimposes computer-generated visuals onto someone’s view of the real world, AR has gone through a particularly ...
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The ecommerce industry has undergone a massive transformation in the past few years, since the inception of the Internet and its growing accessibility. From offering convenience to the customer, to boosting the business sales, the industry has positively affected the economy. With digital shopping gaining importance, we need to address an important issue that directly ...
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The ecommerce market has a huge potential on a global scale and on a local level. Only in the U.S. ecommerce revenues are projected to reach $600 billion by 2021. This is why many people are migrating to online trade. Some are using ecommerce platforms, such as eBay, Craigslist, or Amazon to sell goods online, ...
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Mobile marketing has become a very important channel for many businesses, which is why I’m going to give you a complete list of mobile marketing tools for growth in this article....
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If you are looking to boost engagement on your social media channels, algorithms can be your best friend or your worst enemy. Different platforms take different approaches to how and when users and followers see content on their feed....
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You’ve invested time and money to get your all-singing, all-dancing online store live. You’ve purchased your stock, added your products and content, and spent a small fortune on marketing. Job done; you can now sit back and watch the cash roll in! If only it were that simple…...
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