The SEO best practices you are familiar with deal almost exclusively with text. Even images in your blog posts contain alt attributes can contribute to keyword rankings. When we think about someone using a search engine, we typically think of someone sitting in front of a computer or mobile device, typing their search into....
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If you had to make a list of the modern day trends that both businesses and consumers alike are keeping an eye on, augmented reality (AR) would undoubtedly be right at the top. Defined simply as a technology that superimposes computer-generated visuals onto someone’s view of the real world, AR has gone through a particularly ...
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The ecommerce industry has undergone a massive transformation in the past few years, since the inception of the Internet and its growing accessibility. From offering convenience to the customer, to boosting the business sales, the industry has positively affected the economy. With digital shopping gaining importance, we need to address an important issue that directly ...
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The ecommerce market has a huge potential on a global scale and on a local level. Only in the U.S. ecommerce revenues are projected to reach $600 billion by 2021. This is why many people are migrating to online trade. Some are using ecommerce platforms, such as eBay, Craigslist, or Amazon to sell goods online, ...
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Mobile marketing has become a very important channel for many businesses, which is why I’m going to give you a complete list of mobile marketing tools for growth in this article....
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If you are looking to boost engagement on your social media channels, algorithms can be your best friend or your worst enemy. Different platforms take different approaches to how and when users and followers see content on their feed....
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You’ve invested time and money to get your all-singing, all-dancing online store live. You’ve purchased your stock, added your products and content, and spent a small fortune on marketing. Job done; you can now sit back and watch the cash roll in! If only it were that simple…...
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A recent study by The Gartner Group found that at least 20% of customers are loyal to one single company. In total, these customers are responsible for 55-70% of the total annual sales for their beloved business. This is a significant contribution, which makes leveraging loyal customers one of the smartest approaches you can do ...
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Nothing stays still in the world of marketing for long and content is no exception. For years now, businesses have been told that high-quality, long-form, content is the best way to rank on search engines and convert visitors into customers. But the truth is that new content formats may be more effective than your standard ...
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When it comes to marketing for your ecommerce company, an inbound marketing approach can help you get where you want to go. Inbound marketing allows you to position your brand as a thought leader in your industry and keep prospects and customers coming back for more. In this post, we highlight how inbound marketing works, ...
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