A recent study by The Gartner Group found that at least 20% of customers are loyal to one single company. In total, these customers are responsible for 55-70% of the total annual sales for their beloved business. This is a significant contribution, which makes leveraging loyal customers one of the smartest approaches you can do ...
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Nothing stays still in the world of marketing for long and content is no exception. For years now, businesses have been told that high-quality, long-form, content is the best way to rank on search engines and convert visitors into customers. But the truth is that new content formats may be more effective than your standard ...
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When it comes to marketing for your ecommerce company, an inbound marketing approach can help you get where you want to go. Inbound marketing allows you to position your brand as a thought leader in your industry and keep prospects and customers coming back for more. In this post, we highlight how inbound marketing works, ...
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If you were born anytime after the 1980s, you may not be familiar with TV’s most inventive action detective. Armed with only a Swiss Army Knife, a roll of duct tape, and a can-do attitude, MacGyver was known for taking what little he was given, and making the most of it. The man literally made ...
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We all have come across thousands of articles on: “Why online commerce is the future and brick & mortar stores will be a part of history books” But none of such stories have answered the Questions of: Will online experience and offline experience be the same? Will we ever have any human intervention in online ...
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The internet is a competitive place. With 900 million (and counting) websites in existence, it’s never been trickier to get your web copy to stand out. On a platform where cat videos beckon and dancing hot dogs are a mere click away, what is the secret to web copy that has the ability to capture and ...
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Standing out in a competitive ecommerce landscape is a constant battle. Winners and losers in any category can swap places quickly. The ability to constantly evolve, and to adopt new effective strategies has a large impact on long term success. For example, we have known for a long time that content marketing is critical if ...
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Digital marketing is constantly evolving. It is a fast-paced and exciting area that requires regular iteration to stay on top of the latest tools, trends, and techniques. Social media, for example, is a relatively new component of digital marketing which companies have had to incorporate into their marketing activities. Even within social media itself, the ...
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Thanks to the extraordinary power or Ecommerce and the internet’s limitless potential, large brands, with even larger budgets, have the ability to reach of millions of consumers. With countless thousands to throw at new marketing campaigns and teams of highly paid experts guiding their way, improving the Ecommerce presence of a well known brand can ...
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Your email list one of your most valuable commercial assets. If you aren’t selling to these people – what exactly are you doing? We aren’t saying you should flood them with spammy promo emails now, but if you aren’t selling to them already – you really need to start. Here are a few email marketing ...
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