Mobile marketing has become a very important channel for many businesses, which is why I’m going to give you a complete list of mobile marketing tools for growth in this article.
Your customers and prospects are mobile, and your business must be mobile too to reach them.
Mobile technologies have become so strong that we now have the ability to connect virtually everywhere we go. Mobile marketing has become one of the best ways to reach your target audience if you know how to use it.
Without further adieu, here’s the complete list of mobile marketing tools for growth.
Text or SMS Marketing is a strategy that targets mobile users via text messages. It uses text messages to build loyalty or promote a brand to a bigger audience. Marketers use it for all kinds of promotions, like sales and special offers. Some SMS messages use pictures to promote a brand as well.
If you are thinking about using text marketing for your business, you might want to check out the following tools to see if they will meet your needs.
Textedly is a cloud-based text marketing software for businesses. It offers bulk texting, SMS scheduling, and customizable automatic replies. You can send texts over 300 characters long. Textedly also offers a link-shortening feature to lower the number of hyperlink characters.
Avochato is a text marketing and reputation management (ORM) solution designed for companies. It offers customer review monitoring and management, response management, and reporting functionalities. Avochato caters for a variety of industries, including insurance, real estate, auto dealerships, logistics, and ecommerce.
TrueDialog is another cloud-based SMS texting platform for businesses of all sizes. It helps users in sending both single as well as bulk messages to consumers. Users can send automated reminders via SMS and send mass alerts in case of emergency situations. These alerts can be sent via live updates, bulk SMS texts, email, and social media.
SimpleTexting’s key features include data collection, MMS marketing, scheduled texts, autoresponders, web forms, etc. It also offers integration with Google Calendar, Facebook, and Twitter.
Mobiniti enables users to engage their customers via mobile with SMS marketing. Key features include mobile coupons, contests, social profiling, feedback and reviews, and a REST API. Mobiniti also allows users to send messages to their entire contact list or to target messages to specific groups.
I think most of us know what a mobile application is at this point, but I’ll define it to make sure we are on the same page. A mobile application is a software application developed for mobile devices like smartphones and tablets. They provide users with similar services to those accessed on PCs.
Mobile apps have been the preferred way for mobile users to access information on smartphones for quite a while now. The user experience is much better compared to the mobile web.
Mobile apps are great customer engagement and loyalty tools. They also work excellently as internal company communication tools.
If you are considering a mobile app for your business, you have a couple of options. First, you can custom-develop an app from the ground up. In some cases, this is the only option, especially if you have very specific needs and require custom integration with your other business systems.
Second, you can create an app using a content management system or app builder. These tools are very similar to website building platforms like Wix or Squarespace, but for mobile apps. They allow you to create a functional mobile application easily, without having the technical development and coding skills required to create a custom mobile application.
Here are a few app builders to consider:
Zoho Creator is a low-code application development platform for businesses and process efficiencies. It is made for various business functions, Zapier integrations, CRM, or database-driven apps.
Appy Pie is an app maker with extensive drag-and-drop app creation tools. It is made for users without any coding experience who are looking for a very simple and quick way to create an app.
MobileRoadie is a powerful mobile app development platform that provides solutions for your business. It is made for enterprise support, custom capabilities, and loyalty-focused marketers.
Bizness Apps is a DIY app development solution aimed at SMBs. It has a powerful content management system (CMS) and makes it super easy to launch an app.
Shoutem is a platform to build, publish, and manage native apps easily for your business. It’s made for pairing an easily managed creator with professional custom development to extend functionality and design.
BuildFire is a very robust app building platform that allows you to not only easily create an app, but also add custom features and code if need be.
Progressive web apps (PWAs) are web apps that use web capabilities to deliver a native app-like experience. PWAs are installable and live on the user’s home screen, without the need for an app store.
PWAs are the new kid on the block (compared to mobile apps), but they are showing a lot of promise. I believe you will start to see a lot of PWAs being used by companies in the coming years
Similar to mobile apps, you have the choice of custom development or using a content management system (CMS) to easily deploy your PWA.
Here are some PWA tools might you might want to check out:
I mentioned Bizness Apps above. You can use this platform to create PWAs as well.
Widely is a tool that allows you to upgrade your website into a PWA easily..
I mentioned Appy Pie above. You can use this platform to create PWAs too.
PWA Builder provides all the tools you need to build and deploy your progressive web apps.
Location-based marketing (LBM) targets mobile users within a certain geographic area. It uses a mobile device’s location to alert the owner about an offer from nearby businesses. LBM provides the ability to personalize the content based on individual users, bridging the physical and digital context to provide actionable content at the moment when it can be used.
This is a great way to get started with LBM. With local search ads, you can target users in specific geographic areas. You can tailor your messaging to locals searching for your product or service, which can be very powerful.
Geofencing allows you to put a “fence” around a specific area and trigger a message to a user when they cross into the fence. Geofencing messages are typically used with mobile applications and can be very powerful.
For example, a restaurant or bar might send geofence messages to app users who are near their business at certain times of day to advertise lunch specials or happy hour.
Make sure your business is listed on prominent search engines like Google, Yahoo, and directory listing sites. This will ensure important business information like your address and phone number are current and uniform across all listings. Consistent directory listings are one of the keys to making sure your business shows up in local search results.
A check-in acts as a recommendation that can lead other customers to try doing business with you. Services like Facebook and FourSquare have check-in features that you can use to promote your brand.
When customers look up nearby businesses on the web, one of the things they check is online reviews. Online reviews heavily influence a customer’s decision to do business with you or not. Managing your online reputation should be a part of any location-based marketing strategy you use.
Proximity marketing is a way of communicating with consumers through location technologies like NFC (near-field communications), geofencing, bluetooth (often called beacons), mobile browser, and wifi hotspots.
Although very similar to location-based marketing, it is more granular. For example, with proximity marketing, a retail store can target consumers at a certain location within their store with relevant messaging about that department.
Mobile banner ads are one of the most popular mobile ad types out there. They use a banner at the top or bottom of the screen for ad space.
We’re all used to seeing these on desktop websites. There’s not as much space on mobile, which is why you usually see these at the top or bottom of the screen.
Canva allows you to create a banner in less than five minutes. It has a section for learning everything about design.
Bannersnack allows you to create dynamic ads that are animated and interactive. It offers more than 100 free animated templates for you to edit. The analytics platform will tell you how your ad is performing.
Bannerflow has a drag-and-drop editor that lets you create ads with ease. It also allows you to create cool animations. Bannerflow handles scaling or publishing, analytics, and ad optimization for you.
Fotor offers new features based on HTML5. The online editor lets you create ads in minutes. Fotor also allows you to create your own collage for a more complex image.
Flexitive produces high-quality elements using HTML5. It allows multiple screens and OS advertising. You can also export your ad by selecting an Ad Server from their combo box.
Mobile search ads are ads that appear in the sponsored results on your mobile device browser in response to a corresponding search term.
Mobile users searching for something typically have very high intent, so mobile search ads can be really powerful.
Mobile search ads are quite different than what you might be doing for desktop and should be managed as separate campaigns in most cases. Here are some tips to keep in mind:
Remember, mobile is the future, and it will only keep improving in the years to come. You certainly don’t have to use all these mobile marketing tools. Find the ones that work best for your business and run with it.
About the author: Tim Fitzpatrick is the President & Founder of Rialto Mobile Marketing. At Rialto Mobile Marketing, we create marketing systems to help small businesses achieve simple, sustainable growth. We’re the bridge between where you are and where you want to be.