The ecommerce market has a huge potential on a global scale and on a local level. Only in the U.S. ecommerce revenues are projected to reach $600 billion by 2021. This is why many people are migrating to online trade. Some are using ecommerce platforms, such as eBay, Craigslist, or Amazon to sell goods online, while others are launching their own online stores.
If you belong to the latter group, you should know that running an ecommerce website doesn’t only mean selling items on it. It also requires a lot of work developing the website, especially when it comes to visuals. Here’s what we suggest you do with visuals to increase traffic on your e-store.
If you want to convince a remote buyer that you sell top-notch products, product images are the most powerful weapons you have at your disposal.
Because of that, every product image you upload to your website needs to be of fair size and quality. These two elements will ensure that every customer gets the right impression of every product you sell.
First and foremost, take photos of your products from different angles. Posting only one photo per product isn’t enough if you want to increase traffic to your website because other ecommerce websites usually add several photos to their products. Taking a few photos from different angles will give your customers a thorough overview of the product.
Also, think about offering your customers a 360° view of your products. This option offers a chance to see the products from all possible angles. Since it might be time-consuming to do the same for all the products, you can narrow your photo collection to the ones for which it would be relevant. In fact, one advantage of smartphone photography is quick access to photo editing apps like Instasize which comes packed with dozens of filters and text styles that overlay photos with professional typography.
Further, it’s good to know that you don’t have to waste a fortune to get eligible photos for your e-store. You can make some first-class images with your smartphone, too.
If you’re planning to start selling a state-of-the-art product on your website, you should go a step further than posting photos of it. In a nutshell, you should shoot a video presentation of such pivotal new items.
This presentation shouldn’t last for too long – up to 30 seconds will do. You don’t want a potential buyer to get annoyed with that video. What you want is to attract people to buy those products, so keep it simple and short.
As for the content of the video, it would be smart to shoot a few scenes with the chosen products in action. The buyers will be able to learn more about the functionality of those items in their natural surroundings.
All the videos should be produced in high-resolution so that you stay ahead of the curve and offer your customers a unique shopping experience.
Since the rate of mobile shopping is dramatically increasing, ecommerce entrepreneurs should make their websites mobile-friendly.
Use responsive design in the sole creation of your website. This implementation means that your website will easily adapt to the visual demands of different devices. Remember that adapted mobile versions of sites tend to have fewer details than their full desktop counterpart to help with UX on such a small screen.
Or, you could launch a mobile version of the website. This means that you’d have to invest in two different forms of the same website. It could be a bit expensive for a new e-store, so perhaps a responsive design is better for new online traders.
Finally, you can go for a mobile app to make the entire shopping procedure as simple as it gets. This is a more expensive option than responsive design, but it’s a great way to form and retain a group of repeat customers.
Also, if you’re trying to grasp the attention of mobile users, you should read more about some practical mobile marketing tools, as well.
Complicated checkout processes often prompt potential buyers to leave the buying journey, even if they really want the product. Therefore, if you want to make conversions and offer a positive UX experience for your customers, your payment process must be clear and slick.
First and foremost, the shopping cart should follow your visitors on every page. This cart should be updated with every new item they add to it so the buyer can always see how many products they have in the cart and what the total fee is.
As for the payment methods, make sure to cover all the major ones, from PayPal and Stripe to the most popular credit cards with a clear signal of how much the total purchase is and how to make a payment. Also, make sure errors and their resolutions are clearly visible to avoid forcing a customer to leave their cart.
Be aware that some buyers might ask for invoices, so always have a reliable online invoice maker ready for a potential customer’s request.
If you want your ecommerce website to flourish with new users, you should let the existing ones do a share of that job for you.
You can post some photos of customers using the products purchased on your website. This will add to the trustworthiness and authenticity of your business and website. Your customers might send you emails or messages on social media expressing their satisfaction with your products, so post them on your website, as well.
What you shouldn’t do is create fake positive feedback, what some websites do. Internet users can tell genuine praising from a fake one, so keep it honest and straightforward.
Also, you can enable the comment section below your products. That way new visitors and potential customers will be able to get impressions directly from people who are already using your products.
Each of the visual elements on your ecommerce website needs to send a clear message to your customers. From ample product photography and impactful videos to well-organized payment visuals and adaptability to different devices.
These elements will win your visitors’ trust and convert some of them into your customers. Then it’s clever to let them speak for you so that new visitors can find out about your quality from the old ones. All these visual features will help you build a better and more lucrative ecommerce business.
About the author: Mark is a biz-dev hero at Invoicebus — a simple invoicing service that gets your invoices paid faster. He passionately blogs on topics that help small biz owners succeed in their business. He is also a lifelong learner who practices mindfulness and enjoys long walks in nature more than anything else.