With so many established ecommerce companies, as well as new companies popping up all of the time to compete with, it can be challenging to make your ecommerce business thrive.
One of the best ways to gain traction in the ecommerce world is to develop an eye-catching ecommerce blog. Keeping up a blog will help you connect with new customers, give you a sense of authority in your industry, and provide a platform for continued customer engagement.
But whether you already have a blog, or are thinking of starting one for your ecommerce business, there’s always room for improvement.
Fortunately, there are many easy tweaks you can make to your ecommerce blog which will help push it ahead of the competition. Keep reading to learn about our recommendation for simple tweaks you can make that will have a big impact.
1. Write About Topics Your Customers Actually Care About
Writing about topics your customers find interesting should be easy, right? It makes sense to cater your writing to your target audience. Unfortunately, there is a dearth of blogs that actually reflect this in practice.
If you want your customers to start reading your blog, you need to give them something to chew on. After all, if your content is bland or irrelevant to them, why would they read on?
You, therefore, need to establish a content strategy that captures your customers’ attention by providing content that is entertaining or informative – or both. Don’t just knock out the same topics or use the same strategy as your competitors. Instead, think outside of the box so you can come up with a unique strategy that is tailored to your customers’ needs.
For example, a company selling knives could just create a blog post about the features of their knives, and how to use them. Or, they could infuse a bit of creativity in their content strategy and write about recipes that require the use of knives.
Wouldn’t you be far more entertained and informed by the second strategy? When it comes to making your blog stand out, not producing the same run-of-the-mill content is a necessity. You will find that your engagement levels shoot up when you tap into who your customers are and what their interests are, and reflect these facets in your content.
2. Be Smart About Formatting Your Piece
Have you ever started to read a blog you were excited to get into, only to be met by a giant wall of text? When that happens, there’s a good chance that you eventually give up reading it because it’s more hassle than it’s worth.
Now take a look at your ecommerce blog – could it do with some reformatting? Below are some very easy changes you can make to increase the readability, and thus user-friendliness of your blog:
- Add bulleted and numbered lists
- Use subheadings to break up sections into relevant chunks
- Use quote boxes to highlight important takeaways
3. Include Lots Of Visuals And Multimedia
While we’re on the topic of optimizing the organization of your blog posts, one of the best “hacks” you can do is to add more visual elements to your blogs.
Including relevant multimedia such as images, screenshots, infographics, and videos throughout your posts is a fantastic way to break up walls of text.
What’s more, adding these elements to your posts will engage your readers on another level that simple text cannot. Multimedia conveys information in a way that text cannot (and vice versa).
For example, if you have a blog about how to find a job overseas – you could include an infographic that sums up the entire process. You could include pictures of popular countries for ex-pats, or embed a YouTube video about someone’s personal experience of finding a job overseas.
The possibilities are truly endless. To familiarize yourself with how to include visuals – look at other blogs you enjoy reading. There’s no harm in getting some inspiration from other blogs – and who knows, maybe one day they may look to your blog!
Another reason you should add images to your blog posts is that images have important implications for search engine optimization (SEO). That is if executed correctly, adding images provides you with the opportunity to boost your SEO efforts.
4. Include Relevant Keywords
If you don’t know what keywords are or how to make the most of them – this tip will add a significant boost to your ecommerce blog.
As MOZ describes them, keywords are “the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.”
Identifying relevant keywords for each of your blogs and including them in your post is an essential part of SEO. Why? Without relevant keywords on your page, it will be difficult for search engines to find your page when someone tries to search for whatever topic you’ve written about.
However, it’s not as simple as choosing keywords at random and then including an arbitrary amount of them on your page. You need to pick keywords that are relevant to whatever topic you’ve written about. You can be strategic with what keywords you select – but they should be included in a natural way. Your content, after all, should be written for your readers – not search engines.
You should also make sure not to “keyword stuff” – that is, include too many of the same keywords. Doing so has consequences for your SEO, so it’s better to err on the side of caution when it comes to the number of keyword instances in your blog post.
If you think all of this sounds too difficult, you can always call on the help of expert marketers to help point you in the right direction. SEO is incredibly important to your blog’s visibility, so it pays to get it right from the beginning.