E-commerce business niche is a highly competitive place full of emerging technologies. Nowadays anyone can launch an online store within days and start selling any kind of products. Therefore, you need all of the possible assistance to rise to the top.
Let’s paint the picture: you’ve recently (or not-so-recently) launched a website and got ready to be in the black. What happens next? When you’re managing an e-commerce business, you’re likely to find yourself wearing many hats and running out of hours in the day to get things done.
Finding the efficient methods of handling your online store can make-or-break your business. Companies who want to stay afloat for a long time need to be prepared for implementing various productivity tools for customer support, marketing, collaboration, operations etc.
Let’s take a look at 20 tools for every facet of your e-commerce team productivity that may turn your business into a successful one and maintain it in the long run.
When it comes to sending out automated email campaigns and newsletters, MailChimp is one of the best in the business. Speaking of its value for e-commerce teams, this marketing platform offers many significant features—and most of them are free. Among other things, MailChimp allows you:
Generally speaking, this email marketing platform can ramp up your e-commerce team productivity and make it easier to generate sales.
In talking of email marketing, it’s a good idea to mention what actually to put in them and don’t look salesy/desperate/annoying. Good Email Copy is a collection of email examples from great tech and SaaS companies. However, don’t hesitate to adopt the experience of other industries. Every e-commerce business may find valuable ideas on creating welcome emails, feedback surveys and new products here.
One customer has published a post about an issue with your service. Another client has put out a review about your shop (no matter, good or bad one). Your main competitor has rolled out a mind-blowing feature. And you are the last who notices this extremely important information.
Today being as attentive and responsive as possible is crucial for every business when it comes to marketing. The tool that can help you in all these brand monitoring activities is Mention. It automatically scours the web and social media for helpful marketing insights. Besides managing above-mentioned challenges, Mention helps you engage with influencers, embed your brand into industry-relevant conversations, assign tasks based on brand mentions to team members and generate automated reports.
Referrals are one of the most effective marketing channels for e-commerce business. But there is a question how you can encourage the customers to spread the word about your online store. ReferralCandy solves this challenge successfully, enabling you to create referral campaigns in a blink of an eye. You can seamlessly reward your current customers with cash, coupons or anything else you want when they recommend your brand to their colleagues or friends.
If you can’t measure it, you can’t improve it. It’s obvious that you need to analyze every inch of your e-commerce store processes to ensure continuous business growth. However, data analytics reports often look scary because the majority of tools in this niche are not user-friendly enough.
Metrilo is an easy-to-use both CRM and analytics platform designed specifically for e-commerce. With only a few clicks you can get detailed customer profiles with their purchase history and behavior on your website as well as all the e-commerce metrics and reports that matter for your business.
What always remains vital for an online store is improving the effectiveness of landing pages on a regular basis. Optimizely is an easy-to-use tool that allows you to A/B test new page variations smoothly to determine what converts best: various layouts, headlines, body copies, call-to-actions, colors, etc. What is even better—Optimizely can be integrated with different analytics tools such as Google Analytics and KISSmetrics.
You often need to reach out to people who have visited your store but have not made a purchase (or have not made a big enough purchase). To optimize this process, implement software that automates sales process. Followup.cc is a tool that can save your time and make it easy to prospect, pitch a sales idea and follow up on leads.
Zendesk is one of the products that allows e-commerce businesses to improve communication with their prospects as well as clients and make use of massive amount of data from customer support. Its advanced features allow you to create customer support tickets, resolve them, create self-help knowledgebase and track your client service performance.
Groove is another solution that allows you to deliver support to your e-commerce clients smoothly and quickly. Its setup takes less than five minutes and covers almost everything from emails and social media to phone calls and SMS. Groove helps you to easily automate your customer care workflow and setup the rule on how to manage tickets.
What are users actually doing on your website? Which areas or elements are the most interesting and engaging to them there? Which of your input forms are confusing and being abandoned? Those are all the questions KISSmetrics can answer and give you insights on how to boost your website conversion.
Bounce Exchange is a handy tool for conversion optimization. Based on ‘exit intent’, it tracks visitors’ cursor movements in real time and shows a lightbox with a call to action when they are about to leave your website. Online retailers sometimes forget about the potential of this call to action, but exit intent can actually skyrocket your sales figures.
For e-commerce businesses, on-site search is a crucial part of the customer experience. Unbxd gives marketers and merchandisers the tools to optimize search and product recommendations on their websites. Moreover, it understands visitor intent and personalizes on-site search results.
Sweet Tooth is a great tool that assists you with building various loyalty programs for your e-commerce store. This approach nurtures relationship with customers and easily increases their retention rate, lifetime value and your revenue.
Chanty is an easy-to-use yet capable AI-powered business messenger focused on improving business processes in small and medium teams. It helps e-commerce businesses become more productive by featuring real-time messaging with an unlimited searchable history, plenty of storage space, robust file sharing and uniting notifications from multiple software services in a single place.
Slack is a well-known team communication tool from Silicon Valley. This feature-rich messenger allows you to set up real-time conversations with teammates divided by company departments, projects or tasks. Slack makes it easy to keep communication within an e-commerce team structured and enriched with voice and video calling as well as hundreds of integrations with third-party platforms.
For those who find Slack over-priced (its plans vary from $6.67 to $15 per user per month), there are many cost-effective alternatives for you to consider: Fleep, Chanty, Flock, Yammer, Stride and other Slack rivals.
If you use well-known Skype at work and aren’t satisfied with it, you will probably fall in love with Zoom. Being a Skype alternative, Zoom is a pretty cool video conferencing service with screen sharing from desktop or mobile and recording features. Moreover, Zoom allows you to create an online collaborative whiteboard and send messages or files meetings.
Since nearly any e-commerce business may have distributed workers, tools like Zoom help your team remain engaged and, as a consequence, productive.
Similar to Zoom, appear.in lets you create online meeting rooms via video calls. It is a great and extremely simple platform for teams that already use an instant messenger, but also need a tool for video calls. Its top features include:
Toggl is a no-brainer time tracking software that integrates with many of different project management tools. It is perfect for e-commerce organizations with various departments. Additional features include offline time tracking and mobile functionalities.
TimeBoy helps you manage as many workers and projects as you need, get a complete overview of your team productivity, generate and export performance reports, and get insights on how the work hours are actually spent. This tool also offers in-depth integrations with project management software.
Segment enables you to keep track of all these productivity tools and integrate them together without the heavy development work. Every department in your e-commerce company may benefit from it, getting valuable business insights in a single place and making data-driven decisions.
The 20 productivity tools for e-commerce teams listed above just scratch the surface of software that boosts effectiveness throughout your business and automates repetitive processes. They may help you work smarter, not harder, to get all things done in time. To see if they’re a good fit for your online store, give the above-mentioned productivity tools a try. You are likely to notice notable improvements in the everyday performance of your e-commerce team. Best of luck finding your perfect toolkit!
What does your own e-commerce stack look like? Are there any other tool that deserves attention? What tools are you looking for to fill in the gap?