Whether you already know it or not, one of the most important and effective ways of generating traffic for your ecommerce store is through running a blog. Blogging is a tried and tested method of building up your audience and generating more page views and sales for your business. Not only that – it improves ...
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Writing user-led content is a smart business strategy. Satisfying users means getting to grips with your audience, familiarising yourself with digital tools and shifting your focus to content consumption, rather than creation. Think about how your copy will be used and repurposed by users. Here are some key tips and strategies to help speed up ...
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SEO and writing don’t have to clash. In fact, they can work together in a healthy and collaborative relationship. Writing SEO copy isn’t different to writing good copy; and armed with a few simple techniques you can optimise your content and maximise its ranking potential and exposure. Find out how to create rich search engine ...
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Remember that mistyped email you got the other week asking you if you wanted to get to the top of Google in two weeks? Yeah about that- those people aren’t probably best for your SEO. But if you are looking for a credible SEO provider for your business- what are the crucial things you should ...
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Most ecommerce business owners start up their venture based on a personal interest – a product they care passionately about, whether that’s art prints, organic cosmetics, bespoke baby garments or gourmet coffee. Unfortunately, what begins as a labor of love can quickly become disheartening for some online merchants, as they grow aware of the sheer ...
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Blogging can be massively time-consuming, so it’s important to get maximum return for every post and piece of content you publish. SEO friendly blog posts are a great way to increase your Google ranking potential, and therefore the chances of your content being found. The ideal blogging scenario is that your posts amass their own ...
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