When it comes to marketing for your ecommerce company, an inbound marketing approach can help you get where you want to go. Inbound marketing allows you to position your brand as a thought leader in your industry and keep prospects and customers coming back for more.
In this post, we highlight how inbound marketing works, and how it can help your ecommerce brand.
Inbound marketing is a marketing approach that focuses on attracting visitors to your website through interesting and useful information, then nurturing those visitors down the sales funnel until they make a purchase.
Inbound marketing focuses on:
Now that you have a better understanding of what inbound marketing is, you should start to see how it can be beneficial for your ecommerce business. Below, we highlight the benefits of inbound marketing for ecommerce brands.
By publishing content that is thoughtful and helpful, you’ll be able to position your brand as a thought leader in your industry. If you continually post content that helps your target audience, they’ll continue coming back to your site when they have problems to solve.
The more often a prospect comes back, the better the relationship you’re able to build with them, which will ultimately help your brand when it comes to the prospect making purchases.
Organic traffic is website traffic that comes from search engines. We touched on search engine optimization earlier, and how optimizing your content for search allows you to get found by search engines, such as Google, Bing, and Yahoo.
By continually publishing fresh content that is optimized, your website creates more opportunities to be highly ranked by search engines, which ultimately leads to more traffic to your site.
By pumping out great, helpful content, you’re able to gain traction on your social channels, as well. This includes likes, favorites, retweets, shares, followers, etc. If your content resonates with your brand, they’re more apt to follow you to receive similar content in their feeds, and they’re more apt to share the content on their own profiles. That all equates to you building a larger social presence for your brand.
Inbound marketing allows you to collect valuable data about your website visitors, prospects, and customers. Inbound marketing allows you to collect data on your audience like:
And that’s just scratching the surface on the valuable data that an inbound marketing approach allows you to collect.
Ultimately, inbound marketing is an exciting approach to marketing that your ecommerce brand can use to separate yourselves from the competition.
To dive a little deeper into what inbound marketing is, download a free eBook from Primitive Social below.
Tony Adragna is a Content Marketing Specialist for Primitive Social, an inbound marketing agency in Lubbock, Texas. He has helped brands craft and execute their digital marketing strategies for the entirety of his professional career. To learn more from Tony, visit his work here.